Flying High: How Drones Can Give Franchisors an Edge

January 8, 2023

In today's real estate market, having an edge over the competition can be the difference between closing a sale or losing a potential customer. One way for franchisors to stand out is by utilizing drones to showcase properties in a unique and compelling way. Drone photos and videos provide an aerial perspective that can highlight a property's proximity to important amenities such as highways, developments, retail and residential areas.

One of the main struggles for franchisors is finding a way to accurately showcase a property's location in relation to surrounding areas. Traditional photos and videos can only show so much from ground level. However, drones allows for a bird's eye view that can showcase a property's location in relation to major roads, nearby shopping centers and developments, or even nearby residential neighborhoods. This kind of information is crucial for potential franchisees as it can affect their decision-making process when it comes to choosing a location for their business.

Drones can also capture unique angles and perspectives that are otherwise impossible to achieve. This allows franchisors to showcase properties in a way that sets them apart from the competition. By providing potential franchisees with a comprehensive view of the property and its surroundings, this can give them a better understanding of the potential traffic flow, visibility, and accessibility of the property.

Another advantage of drones is that it can save time and money. Drones can cover large areas quickly and efficiently, meaning franchisors can provide potential franchisees with a comprehensive view of the property and its surroundings in a shorter time frame. They also are capable of capturing up-close inspections of roofs/facades/solar panels, thermal imagery to detect heat loss, and even create topographical maps for environmental studies.

In conclusion, drone are a valuable tool that franchisors can utilize to showcase properties in a unique and compelling way. By providing a better understanding of the potential success of their investment while setting the property apart from others in the market.

This is our coverage map as of January 2023

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