OOH Optimization, the Airweb Way: Elevating Retail Brand Signage with SignScout

February 22, 2024

In the fast-paced world of retail, catching the consumer's eye isn't just about what you say; it's about where and how you say it. Out-of-Home (OOH) advertising, encompassing billboards and pylon signs, remains a cornerstone of retail brand visibility. Airweb Digital is at the forefront, revolutionizing OOH optimization with cutting-edge drone technology – it's the Airweb way.

The Airweb Advantage in OOH Signage Optimization - SignScout:

1. Precision Placement with Drones:

Airweb Digital's drones go above and beyond, providing a bird's-eye view that ensures your signage is not only seen but also strategically placed. By analyzing high-traffic areas from the skies, we help pinpoint the perfect location for your signs to maximize visibility and impact.

Drone image during signage visibility study

2. Data-Driven Design Decisions:

We harness the power of drone and ground captured data to inform design choices. This means understanding the environment around your sign, from tree cover to nearby structures, ensuring your message stands out in the clutter of the cityscape.

3. Visualize Before You Advertise:

With Airweb's mock-ups, visualize your signage in situ before making a significant investment. This step is crucial in OOH optimization, offering a real-world preview to refine and perfect your advertisement's size, positioning, and aesthetics.

Attention analytics of indoor signage from Airweb's SignScout service

4. Real-Time Reactions and Redesigns:

The world changes rapidly, and so can your signage strategy. Airweb Digital re-assess and provide updated imagery and data, allowing for agile marketing that keeps pace with urban developments and seasonal changes. This means when sign designs are updated, you're installing the least complex, but concise creative that will garner the most attention.

5. Enhanced Engagement Through Elevated Experiences:

After install, Airweb Digital crafts an OOH experience that showcases proof-of-purchase and traffic alongside your signs. By showcasing your signage in real-world environments you're able to show team members and investors your message from the best perspective.


The Airweb way isn't just about embracing technology; it's about pioneering a path where innovation meets practicality, ensuring that your retail brand's voice is heard far and wide. With our drone-assisted OOH optimization, your signage becomes more than an advertisement; it becomes a landmark.

Download your free guide to improve signage planning here: https://share.hsforms.com/1cih9yNP_TG-CXGitX6knjQ3xu6f